Add campaign demographics
We’ve added a new overlay for further customization: census and demographic data.
With this product release, brands can layer in census and demographics data to choose which business locations show their demographic-specific content. We use local census data to filter your locations, so only store locations with your target demographic will see that Campaign content.
Here’s an example: If you are a famous eyewear brand running a Campaign targeting Latino families, you can set your Campaign to show locations whose demographics are at least 30% people aged 18 to 44, with household income over $60K, and identify as Latino. Campaigns will filter and display locations that match the criteria, making it easy for the brand users to create a personalized campaign targeted to desired demographics.
Let’s add demographics to your campaign.
Note: By default, all the values added in the demographics section are ‘ALL.’ You can uncheck the ‘ALL’ option by clicking on the ‘x’ option.
- Select the gender - All, Male, Female other
- Select the age group - 18-24, 25-34, 35-44, 45-54, 55-64, 65+
- Select the race - White, Black or African American, American Indian or Alaska Native, Asian, Hawaiian native or pacific islander, Hispanic or Latino.
- Select the housing status - All, pre-owned, rented.
- Select the median house income.
- Select the veteran status - (yes/no)
- Add the threshold of the percentage of the locations/users you want to include in your demographic census campaign.
- Make a note of the disclaimer displayed, which specifies the % of locations that will be included in your campaign based on the demographics you just added. In the example below, “This campaign applies only to 61% of your locations. Reduce the threshold to increase the number of qualifying locations”.
- Then choose if you want to ignore this disclaimer and still go ahead and select all locations for your campaigns - Yes/No.
- Preview the list of locations added to your campaign in real-time based on the demographics you just added.
You can also save the campaign as a draft if you want to publish it later.