Overview

Share of Voice (SoV) is a key metric to measure your brand’s visibility within the market. It indicates how prominently your brand is represented in search engine results relative to the total market traffic.

The formula for SoV Calculation:

Share of Voice (%)= (Total occurrences / total number of results) × 100

Total occurrences include the times your business website or Synup-published listings appear in the top 100 results for relevant Google search queries.

Availability of the SoV Feature

Eligibility: The Share of Voice feature will be exclusively available for customers on the Premium Plan
SoV will be calculated using the following keyword structures for all locations:

{Primary GBP category} in your location
{Business name} in your location

How to activate Share of Voice?

Customers can request activation of the Share of Voice by reaching out to their success manager. Once enabled, here’s how Share of Voice can be accessed.

Click Listings overview under the Listings.

In a roll-up or tagged view, you will only have access to the Grid Rank Preview and the Citation Indexation Rate.

To view the Share of Voice cards, switch to a single location view.

When there isn’t enough data, this is the view that will be displayed.

Now, let’s dive deeper into the details of each card.

Detailed Breakdown of SoV Cards

1. Share of Voice(SoV) Card

Overview: Measures your brand’s visibility within the market using the most commonly used keywords i.e. primary category and business name.
Displays the SoV percentage for:

Primary Business Category
Business Name

Metrics are compared between the current period and the previous period.
Visualization: A bar graph representing the SoV% for the above keywords.
Location-Specific: Applicable only for single location view.
SoV is calculated concerning Google search and not Google maps.
Update Frequency: SoV is calculated and updated weekly. For example, if SoV is calculated on a Monday, updates will occur every subsequent Monday.

2. SoV Performance Card

Overview: This card shows weekly and monthly SoV trends, providing insights for informed decision-making. The SoV performance card tracks the trends of SoV for both the Business Name and Primary Business Category, along with the indexation rate.
Visualization: A trend chart representing the SoV% along with indexation rate.
Timeline: The last 12 data points from the current date are displayed in weekly and monthly views.
This card is not applicable for roll-up/ tagged view

3. Grid Rank Preview

Overview: Local Rank Grid is a tool designed to provide granular insights into your business's local search rankings.
Visualization: The card displays the latest grid rank report for the selected location, along with a dropdown list of keywords for which the rank grid has been created.
Clicking on Generate Grid Report allows you to create a new report, while clicking on View Baseline Report displays the first grid rank report showing a comparison to the latest report.
This will be displayed for roll-up/ tagged view as well
Update Frequency:The timeline does not apply to this card

4. Citation Indexed Rate

Overview: Indexation refers to search engines storing web pages in their database, a critical factor for online visibility. This card helps you monitor how many citations are indexed to improve search visibility.
Visualization: The card shows the percentage of citation that have been indexed and the indexation rate improvement from the previous period.
The indexation rate is calculated with respect to Google search and not maps.
Benefit: The feature assists businesses in ensuring all their digital listings are indexed effectively.
This will be applicable for roll-up/ tagged view as well
Update Frequency: The indexation rate is calculated monthly.

5. Best performing keywords:

Overview: Identifies high-performing keywords driving traffic to your business.
Visualization: This card displays the search keywords used to find a business in search or maps and each keyword is accompanied by impressions.
If you have already generated a rank grid report for the keyword, click on View to access the report. Otherwise, click on the Generate button to create a new report.
We fetch this data directly from your Google Business Profile using API.
Benefit: Helps businesses understand how people are searching for their products or services using respective keywords.
Update Frequency: The best-performing keywords and impressions are aggregated monthly by Google.